#1 AGRIFOOD & HOW TO APPLY 4×10 rule
Changing structures, application behaviors, and the greater reliance of farmers on difficulties indeed pose a number of challenges for maintaining good food practices. But, instead of only focusing on advanced rule structures and technological innovations, establishing an adequate understanding of different behavioral practices and needs per region, it is fundamentally important to develop and implement adequate, modern initiatives and supportive policies for the sector.
Ripping up the ‘traditional rule book’ of agriculture is the main mantra for Agro-Food industry to meet the synthetic biology, digital fabrication, robotics, internet of things, nanotechnology, 3D printing etc. all these new technologies which are racing forward across the board and have the potential to massively increase human intelligence and reshape the industry and society.
Denial or sidestepping is the most dangerous phase for agro-actors because all these new models and technologies threaten to undermine their core business and destroy them if they have the false perception of still being in full control and continue the ‘business as usual’ attitude. Stephen Elop, ex-CEO of Nokia choked up in tears when he said: ”We didn’t do anything wrong. But somehow we lost”
I firmly believe in the ‘Agriculture -as -Service’ concept and in the blockchain operation of a vibrant network of respectful cooperation where everyone is fully reliable and responsible for their own part of contribution for the best outcome. The key question that developed countries should answer if they want to gain from the huge impact of modern agriculture on their societies is to urgently build strategies for driving the transition from a product-centric to a service-centric business model endorsing strategies based on respect to the culture because is what creates the foundation for all future innovation.
I also believe to the «4×10» principle when I want to describe what will come next to the people they conveniently think are too big in the industry, too resilient to survive, too established and well-rooted in today’s status quo:
– ”Pay attention to the next 10 years,
– Pay attention to the people who have been born around 10 years ago and,
– Pay attention to the business models that have less than 10 employees nowadays.”
If not, the society or your business will soon be left 10 times behind others or will make 10 times less than today’s earnings in less than 10 years from now.
The Future Of Obvious Disruption in Agro-food industry considering a rapidly changing ecosystem will be knocking on our door soon and we should immediately stop doing what we are doing so far based on an overrated past experience which neither finds any place nor is an item of relevance in today’s and –especially- tomorrow’s environment.
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this is an excerpt of the new book of Panos (Panayiotis) Chamakiotis that will be released in late January 2022
